Heart Health Success Recognition
I was recognized this month by Constant Contact as a business with a successful email marketing campaign. Here’s the write up:
Email Marketing Success Story
Healthy and Happy Readers: A Constant Contact customer discusses the value of editorial planning
eNutritionServices
List Size: 725
Open Rate: 35%
Website: https://www.lisanelsonrd.com
Ask Lisa Nelson and she’ll tell you she was “blessed with crummy genetics”: Her family has a strong history of heart disease and she has a personal cholesterol level that has hovered around 200 since her early twenties. Both factors inspired Lisa, a registered nutritionist, to start her own business, eNutritionServices, which empowers people to take the necessary steps to promote a long, heart-healthy life. Since June 2007, she has provided guidance on how to lower cholesterol and blood pressure naturally and lose weight in a healthy way. Clients receive education, support, and coaching via Lisa’s Heart of Health email newsletter, online courses, special reports, and online coaching.
The Heart of Health email newsletter began in May 2008. Each issue features an article about one of three distinct topics — cholesterol, blood pressure, or weight loss — but in an effort to include all interested readers, Lisa also includes a “Take Action” section with tips on another of the subjects. For example, if the feature article is about cholesterol, the action tip might be about weight loss. “To stay on track, I have an electronic schedule outlining my newsletter topics several months in advance,” Lisa explains. In every issue, Lisa also asks readers for feedback about their biggest health struggles, and takes advantage of the opportunity to better connect with her readers by sending a personal email directing the person to an article or product that addresses his or her concern.
By redirecting traffic from her newsletter to her website and following the click-through rates, Lisa is able to see which specific items readers are most interested in. She can then rotate the products/services she offers on the site appropriately, and can also tailor the newsletter to better suit her readers’ interests. In addition, she leverages the newsletter to collaborate with colleagues on joint ventures, and has used the newsletter to gain greater exposure for her business. For example, she now writes an “Ask the Expert” column for another health website, and even uses the questions she’s asked there to generate articles for her own newsletter. These results have made Lisa optimistic about eNutritionServices’ future prospects: “I trust email marketing will lead me to the successful online practice I am working towards,” she says.
All the Best,
Lisa Nelson RD
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Weight Loss – Make the Salad Bar Work for You
Salads can be a great option when trying to lose weight, but it can quickly become a disaster for even the best weight loss plan if you make the 5 mistakes below.
Mistake #1 – Selecting iceberg lettuce.
Iceberg lettuce is one of the most common forms of lettuce you’ll find on a salad bar. Think of iceberg lettuce as crunchy water providing minimal nutrients. Select dark green, leafy lettuce varieties, such as romaine and endive.
Mistake #2 – Skimping on fresh vegetables.
Pile on fresh vegetables, such as peppers, carrots, tomatoes, broccoli, cabbage, cucumbers, and mushrooms. Fresh vegetables are low in calories and rich in vitamins and minerals.
Mistake #3 – Loading up on salad toppings.
Salad toppings, such as croutons, sesame noodles, and bacon bits should be used sparingly. They are low in nutrients and high in calories.
Mistake #4 – Selecting a high fat, high calorie salad dressing.
You don’t want to ruin a nutritious salad with a poor dressing choice. Opt for vinegar based salad dressings or low fat/calorie salad dressing and use sparingly. Tip: Dip your fork in a small cup of salad dressing before every bite instead of pouring the dressing on your salad.
Mistake #5 – Making too many trips to the salad bar.
Just because the salad bar may include unlimited trips doesn’t mean you have to go back multiple times. Decide in advance how many trips you’ll make and stick with your plan. Even though a well-balanced salad is a healthy choice, too much of a good thing can quickly turn bad!
All the best,
Lisa Nelson RD
Heart Healthy Tips
How to Lower Diastolic Blood Pressure
I’m frequently asked how to lower diastolic (bottom number) blood pressure, so I wanted to give you some good tips to see results.
First of all, you need to have a solid foundation in place that supports a low blood pressure. If you’re not sure what this entails visit Natural Ways to Lower Blood Pressure.
It’s important that your potassium, calcium, and magnesium intakes are adequate. Studies show that potassium can reduce diastolic blood pressure 2.5 mmHg, calcium 1.5 mmHg, and magnesium 3.4 mmHg.
Don’t forget omega 3 fatty acids. Studies show that consuming fish for one meal everyday decreases diastolic blood pressure 3.0 mmHg. Fish oil supplements are also and option.
With any supplement or nutrient – don’t go overboard! More is not necessarily better.
All the best,
Lisa Nelson RD
https://lisanelsonrd.com
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